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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. In beacon message, what does the field limit number of messages for a device' control?

A) send only particular number of messages in 24 hours
B) send not more than particular number of messages in a active period.
C) send only particular number of messages in 72hrs
D) send only particular number of messages in a week

2. Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers

A) EMI detects how quickly the message was read
B) EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends
C) EMI analyzes both batch and journey builder sends
D) EMI detects anomalies and unexpectedly low or high values andgenerates insights
E) EMI pre-determines the percentage of subscribers that will unsubscribe

3. Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?

A) Have subscribers opt-in.
B) No steps are required since it is already configured in your Marketing Cloud account.
C) First create and setup a business/advertising account with the audience platform
D) Call the platform hotline to ask for permission to send advertisements.

4. A customer wants to send ''Last Chance'' real time triggered messaging to their subscribers when stock of an items gets below 50 units. They want to include a dynamic ''Buy now'' link based on the product with low stock.
Which two APIs would support this use case?
Choose 2 answers

A) Transactional Message API
B) REST API
C) Email SOAP API
D) Journey API

5. What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

A) Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
B) An expression builder references Journey Data and Contact Data.
C) Nullable fields to be used for comparing your Journey Data and Contact Data fields
D) An expression builder references Journey Data and Journey Filtered : activities

Solutions: