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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What is the unified customer profile?

A) A unified view of all customer activity across, websites, web applications, mobile store, call center
B) A profile view for administrators to see activity across all of the customer touch points
C) A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
D) A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel

2. What are IS machine learning powered algorithms called?

A) Einstein Decisions
B) Einstein Recipe
C) Machine Learning Tools
D) Data Science Workbends

3. Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

A) API
B) Salesforce data
C) Date based
D) Audience

4. What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?

A) Directory
B) Catalog
C) Channel
D) Objects

5. How are anonymous visitors tracked?

A) Interaction studio assigns a unique alphanumeric identifier using a first-party cookie
B) The browser assigns a 3rd party cookie
C) Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
D) The customer must assign a unique alphanumeric identifier using a first-party cookie

Solutions: