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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.

A) The wait time is paused and the prospect will finish the remaining wait time when the program resumes and process to next step.
B) The wait time continues to process and the prospect will immediately process to next step once the remaining wait time is fulfilled.
C) The wait time continues to process and the prospect will immediately process to next step when program resumes.
D) The wait time is paused and the prospect will immediately process to next step when program resumes.

2. Arrange these events in sequence:
A . The visitor is now a prospect.
B . A visitor submits a conversion form
C . A cookie is applied
D . The prospect's activity history is available to view in Marketing Cloud Account Engagement E . Visitors access your company website

A) A D E C B
B) E B A D C
C) E C B A D
D) C B A D E

3. How do you use an automation rule to opt out prospects?

A) Change prospect field value to Opt-out
B) Change prospect field value: 'Do Not Email' to 'Do Not Email
C) You can't use an automation rule to opt-out prospects.

4. Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Marketing Cloud Account Engagement information (score/grade) transferred over. How do you address this issue?

A) The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.
B) Once converted, this information shows on the account record and not the contact.
C) Marketing Cloud Account Engagement only shows this information on the lead record.
D) The administrator needs to create lookup fields on the contact to see this from the lead.

5. Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

A) A prospect clicking on a tracked link in an email
B) A prospect sending an email to their assigned user
C) A prospect submitting a form on a landing page
D) A prospect being converted from a Lead to a Contact

Solutions: