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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.
How should this workflow be automated?

A) Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these "Nurture" leads to that list in Salesforce > Create an automation rule to send email based on list membership
B) Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email
C) Create a report in Salesforce based on lead status of "Nurture" > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program
D) Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails

2. LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?

A) By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.
B) By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
C) By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.
D) By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.

3. A Marketing Cloud Account Engagement administrator just created scoring categories for each product line. Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

A) Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.
B) Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.
C) Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.
D) Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.

4. How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce

A) 4 hours
B) 2 minutes, because that's the frequency of Marketing Cloud Account Engagement looking for changes in Salesforce
C) 1 hour
D) 10 minutes

5. The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?

A) Create a static list of approved users to use as the recipient list in the sending tab.
B) Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
C) Create a test list of approved users to use in the testing tab of the email now.
D) Create a dynamic list of approved users to use as the recipient list in the sending tab.

Solutions: