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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
Salesforce Marketing-Cloud-Consultant Exam Reference
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 18% | - Apply template and content block strategies - Create and optimize email content - Implement A/B testing andsend time optimization - Configure AMPscript for dynamic content - Ensure deliverability and inbox placement |
| Topic 2: Discovery and Design | 18% | - Analyze customer data and segmentation needs - Identify integration points and data flows - Document current state and desired future state - Gather requirements and understand business objectives - Define success metrics and KPIs |
| Topic 3: Reporting and Analytics | 14% | - Provide actionable insights and recommendations - Configure and interpret standard reports - Track engagement and conversion metrics - Build custom reports and dashboards - Analyze campaign performance |
| Topic 4: Automation and Data Management | 14% | - Configure imports and exports - Build and manage automation workflows - Implement SQL activities for data processing - Manage contact data and data hygiene - Utilize automation studio effectively |
| Topic 5: Customer Journey Design | 18% | - Apply personalization and dynamic content - Build decision trees and branching logic - Utilize Journey Builder features and best practices - Implement triggered and real-time journeys - Map customer journeys across channels |
| Topic 6: Marketing Cloud Configuration | 18% | - Configure lists and populations - Manage sender profiles and deliverability settings - Configure account settings and business units - Set up users, roles, and permissions - Implement data management and data extensions |
Northern Trail Outfittersは、Salesforceのジャーニーエントリイベントを使用して、米国在住の連絡先にSMSを送信しています。しかし、新規連絡先がメッセージを受信できず、Salesforceエントリデータエクステンションの携帯電話番号に国コードが含まれていないことに気づきました。
彼らはこの問題をどうやって解決できるでしょうか?
Correct Answer: B 🗳️
Explanation: Only visible for Exams4Collection members. You can sign-up / login (it's free).
Northern Trail Outfittersは本日、先週購読解除したにもかかわらずメールを受け取ったというお客様から苦情を受けました。本日のメールはMarketing Cloud Connect (MCC) を使用して送信されましたが、先週のメールは外部システムがMarketing Cloud SFTPにファイルをドロップし、自動化機能を通じてユーザー開始送信がトリガーされた際に送信されました。
顧客が MCC 経由でメールを受信した理由は何でしょうか?
Correct Answer: D 🗳️
Explanation: Only visible for Exams4Collection members. You can sign-up / login (it's free).
ノーザントレイルアウトフィッターズは最近、クロスチャネルキャンペーンの実行を開始するためにMarketingCloudを購入しました。彼らは、サブスクライバーキーとして使用する値に関するガイダンスを探しています。
コンサルタントが推奨する2つのオプションはどれですか? (2つの答えを選択してください)
Correct Answer: B,C 🗳️
Explanation: Only visible for Exams4Collection members. You can sign-up / login (it's free).
ノーザントレイルアウトフィッターズは、88万人の加入者のマスターデータ拡張をランダムに分割したいと考えています。
さまざまなメッセージング戦略をテストする 11 のグループ。
これはどうすれば実現できるでしょうか?
Correct Answer: A 🗳️
Explanation: Only visible for Exams4Collection members. You can sign-up / login (it's free).
金融サービスの顧客が、新しいIPアドレスで初めてログインする顧客にメールを送信したいと考えています。このメッセージは機密情報を含むため、できるだけ早く配信する必要があります。メッセージには、ログインIPアドレスに関する情報が含まれています。
電子メールを展開するためにコンサルタントは何を推奨すべきでしょうか?
Correct Answer: C 🗳️
Explanation: Only visible for Exams4Collection members. You can sign-up / login (it's free).
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