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PDMA NPDP Exam Syllabus Topics:

PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. Strategic platform and/or driving decisions, usually under the control of the new product marketing manager, include which of the following?

A) Determining what customer acceptance measures to use to define success
B) Determining how to position the product versus the competition
C) Determining whether to outsource manufacturing
D) Determining what issues to track in a launch management system

2. In evaluating product opportnities, which of the folllowing is a non-financial method for evalutaion?

A) Internal rate of return
B) Level of risk
C) Payback period
D) Net present value

3. In evaluation product opportunities, which of the following is a financial method for evalutaion?

A) Return of investment
B) Technical feasibility
C) Strategic alligment
D) Time to market

4. Disadvantages of concept testing include which of the following?
I. Personal taste cannot be measured in a concept test
II. It is very difficult to test new technologies in a concept test
III. Characteristic human behavior can skew results
IV. Concept testing does not work well when the concept solves a problem customers do not recognize they have

A) I, II, III
B) C. I, II, IV
C) D. II, III, IV
D) I, II, III, IV

5. Which of the following is a purpose of the product protocol?

A) All of the above are purposes of the product protocol
B) It communicates essentials to the development team
C) It defines the requirements in terms of results that can be measured
D) It defines the deliverables that R&D will deliver to the final product that the customer buys

Solutions: