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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?

A) That the appropriate macros were added to the pixel URL.
B) That the production side web server is capable of retrieving HTTP requests.
C) That the image pixel is placed as the delivery method in the Create Campaign dialog box.
D) That the iFrame tag type was selected in the container tool.

2. Which three primary pricing models are available when configuring app partners? (Choose three.)

A) Clients can purchase data on a percentage of spend.
B) Clients can purchase data according to the specific terms in their contract.
C) Clients can purchase data on a cost per stamp basis.
D) Clients can purchase data on a cost per 1,000 impression basis.
E) Clients can purchase data on impressions set in the central rate card.

3. Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A) Only data on users that are seen on a go-forward basis is sent.
B) This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
C) Audience data on past users is sent.
D) Uses a transparent 1x1 image pixel
E) The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.

4. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Global template with local nuances
B) Horizontal regional empowerment
C) Full agency control
D) A single seat shared by all regions
E) Global DMP nerve center

5. What is the CPS pricing model?

A) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
B) This model allows clients to purchase data on a cost per category agreement.
C) This model allows clients to purchase data on a cost per 1,000 impressions basis.
D) This model allows clients to purchase data based on the overall win rate of the campaign.
E) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.

Solutions: