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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Develop Community Strategies and Processes | 27% | |
| Topic 2: Measure and Analyze Community Success | 20% | |
| Topic 3: Engage and Moderate the Community | 29% | |
| Topic 4: Make Strategic Content Decisions | 16% | |
| Topic 5: Define and Establish a Community | 8% |
1. Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?
A) The link and video post garnered more awareness than the picture post
B) The picture post is the most successful if reach is more important than engagement
C) The link post should be promoted with ads if the primary goal is reach
D) The video post should be promoted with ads if the primary goal is engagement
2. The community manager of a nonprofit contacts local government officials with an idea for an elderly-only fitness park in a local green space.
The community manager needs to provide evidence to the nonprofit that will help it to build relationships with potential government partners.
Which two proactive tactics should the community manager use in this situation? (Choose 2)
A) Run ads across digital platforms that ask for feedback on the park idea
B) Put a sign in the green space asking for the fitness park to be built and share it on social media
C) Monitor elderly-only audiences on social media for outdoor recreational conversations
D) Create a poll for the community to assess interest in the park and report findings to the nonprofit
3. A hiking community plans to bringing together a large number of members to complete a mountain climbing challenge for charity.
This is the largest fundraiser the community will host, and this year is the third year they plan to run it.
Which two things can the community manager do to ensure they succeed in getting the most members to join the challenge? (Choose 2)
A) Highlight past photos and success stories and tag members who have joined past challenges.
B) Create posts to encourage people to sign up and have moderators answer any questions.
C) Message new members and invite them to participate in the challenge.
D) Start a secret group for people doing the challenge and post everything there.
4. A community manager runs a group for a local rugby team. The group only allows current and former team members to join. A request from an 11-year-old player is declined. The player complains and claims that the community manager is discriminating against them.
What should the community manager do?
A) Ask the community to vote on allowing others in the group
B) Respond to the complaint with a link to Facebook Community Standards
C) Allow the 11-year-old as a member of the group so that they do not report the group
D) Ignore the request on the basis that the membership criteria are well displayed
5. The management team of a mobile app has expectations of maintaining a high level of efficiency. A community member of a group for the app has posted the same question several times over the past few weeks. The team has responded several times that the solution for that problem is still being developed. The member has started to repeatedly ask the same question in comments on unrelated posts.
The community manager needs to ensure this community member does not negatively affect other members.
How should the community manager proceed?
A) Remove the comment with the appropriate rule and explain possible disciplinary actions.
B) Block the member from the group to avoid the subject.
C) Reach out privately to the member to ask if responses from the team are unclear.
D) Invite other members to clarify that the question has been answered.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A,D | Question # 3 Answer: A,B | Question # 4 Answer: B | Question # 5 Answer: A |
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