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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Following a batch email sent. Northern Trail Outfitters wants to update an email link's URL.
Which action should be recommended?

A) Navigate to the email in Content Builder and update the URL.
B) Navigate to the Job Links tab In My Tracking and update the URL.
C) Navigate to URL Expiration in Setup and update the URL.

2. A marketer is preparing to send out the weekly newsletter, but they're unable to see the email address that they would like to send from.
Where should a marketer go to see a list of all email addresses and domains that are verified for sending?

A) Domain SSL Certificates
B) From Address Management
C) Send Classifications

3. A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?

A) Import File
B) File Transfer
C) Fire Event

4. Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?

A) Frequency Split
B) Engagement Split
C) Scoring Split

5. The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?

A) SQL query activity
B) Random Data Extension
C) Filter Data Activity

Solutions: