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Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer is completing a Send Preview based on a pre-deployment checklist. What task is validated during the Send Preview?

A) Confirm that each content area specified in the dynamic content rules exists.
B) Identify phrases like "click here" or "Free!" that could be marked as spam.
C) Ensure subscribers have not unsubscribed or are undeliverable.
D) Ensure subscriber status at the time of send is Subscribed or Bounced.

2. A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? Choose 2 answers

A) Have customers opt in to email before they can shop online.
B) Create an in-store SMS campaign that offers a discount for opting in.
C) Ask for an email address when a customer makes a purchase in-store.
D) Require customers to provide their email address when calling customer service.

3. A marketer would like to automate a weekly email campaign using Automation Studio. The marketer needs to preconfigure the email so a colleague can set up the automation at a later date. How should the customer prepare this email for sending?

A) Send Email
B) Send Preview
C) Guided Send
D) Test Send

4. Where can a filtered data extension by manually refreshed? Select 2

A) Data Extension details page
B) User-initiated send definition
C) Send Email wizard
D) Data Extension folder listing

5. Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers

A) Subscribers who have not clicked in the past three months.
B) Subscribers within a 30-mile radius of a zip code.
C) Subscribers who have submitted spam complaints in the last week.
D) Subscribers who have opened an email in the past 30 days.

Solutions: