Salesforce MC-201 : Salesforce Certified Marketing Cloud Account Engagement Specialist
- Exam Code: MC-201
- Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
- Updated: Oct 12, 2026
- Q & A: 306 Questions and Answers
About Salesforce MC-201 Exam Questions
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Reporting & Analytics | - B2B Marketing Analytics
|
| Lead Generation & Management | - Prospect Management
|
| Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Administration & Governance | - System Configuration
|
| Marketing Automation | - Scoring & Grading
|
| Data Management & Integration | - Automation Data Handling
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.
- A. The wait time is paused and the prospect will finish the remaining wait time when the program resumes and process to next step.
- B. The wait time continues to process and the prospect will immediately process to next step once the remaining wait time is fulfilled.
- C. The wait time continues to process and the prospect will immediately process to next step when program resumes.
- D. The wait time is paused and the prospect will immediately process to next step when program resumes.
Correct Answer: A 🗳️
Explanation: Only visible for Exams4Collection members. You can sign-up / login (it's free).
Arrange these events in sequence:
A . The visitor is now a prospect.
B . A visitor submits a conversion form
C . A cookie is applied
D . The prospect's activity history is available to view in Marketing Cloud Account Engagement E . Visitors access your company website
- A. A D E C B
- B. E B A D C
- C. E C B A D
- D. C B A D E
Correct Answer: C 🗳️
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How do you use an automation rule to opt out prospects?
- A. Change prospect field value to Opt-out
- B. Change prospect field value: 'Do Not Email' to 'Do Not Email
- C. You can't use an automation rule to opt-out prospects.
Correct Answer: B 🗳️
Explanation: Only visible for Exams4Collection members. You can sign-up / login (it's free).
Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Marketing Cloud Account Engagement information (score/grade) transferred over. How do you address this issue?
- A. The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.
- B. Once converted, this information shows on the account record and not the contact.
- C. Marketing Cloud Account Engagement only shows this information on the lead record.
- D. The administrator needs to create lookup fields on the contact to see this from the lead.
Correct Answer: A 🗳️
Explanation: Only visible for Exams4Collection members. You can sign-up / login (it's free).
Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers
- A. A prospect clicking on a tracked link in an email
- B. A prospect sending an email to their assigned user
- C. A prospect submitting a form on a landing page
- D. A prospect being converted from a Lead to a Contact
Correct Answer: A,C 🗳️
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