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| Section | Objectives |
|---|---|
| Topic 1: Cognos Analytics Features | - Visualization and reporting tools
|
| Topic 2: Solution Positioning and Sales Scenarios | - Competitive differentiation
|
| Topic 3: Business Intelligence Value Proposition | - Enterprise BI use cases
|
| Topic 4: IBM Cognos Analytics Overview | - Core capabilities and platform positioning
|
1. What is the best strategy when positioning IBM Cognos BI against a niche competitor such as QlikView and MicroStrategy?
A) Describe how IBM Cognos is the lowest cost solution on the market and provides the lowest total cost of ownership of all vendors.
B) Warn the customer of hidden charges attached to features perceived as free.
C) Explain that unlike these other vendors, all functionalities of Cognos are available out of the box without having to code.
D) Expand the agenda to include capabilities not provided by the competitor.
2. An IT department develops a report on a weekly basis and sends the link out to stakeholders. From that link, the stakeholders can select prompts and filters to drill down to the information that is relevant to them.
Which type of report in IBM Cognos BI best fits this description?
A) Production report
B) Managed report
C) Ad hoc report
D) Transactional report
3. Which type of user benefits most from the unified workspace of IBM Cognos BI?
A) Statistician
B) System administrator
C) Data modeler
D) Line of business user
4. According to studies by IBM and Gartner, what do CIOs list as their number one concern?
A) Risk management
B) Business analytics
C) Compliance
D) Mobility solutions
5. Which major differentiator did version 10 introduce to the IBM Cognos BI interface?
A) Ad hoc reporting capabilities.
B) Unified workspace for all users.
C) Mobile support for all functionality.
D) Separate workspaces for distinct roles.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: B |
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