Salesforce MCAE-Con-201 : Salesforce Certified Marketing Cloud Account Engagement Consultant
- Exam Code: MCAE-Con-201
- Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
- Updated: Sep 16, 2026
- Q & A: 261 Questions and Answers
About Salesforce MCAE-Con-201 Exam Questions
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Describe how to use form handlers |
| Email Marketing | 20% | - Explain how to use dynamic content in emails - Explain how to analyze email performance metrics - Describe how to manage email templates - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails |
| Administration | 11% | - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings |
| Engagement Studio | 17% | - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance |
| Lead Management | 24% | - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management |
| Visitors and Prospects | 8% | - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.
Which two reasons could explain why this happened?
Choose 2 answers
- A. The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.
- B. The Marketing Data Sharing rule has changed and the leads no longer match the criteria.
- C. The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.
- D. The leads have been reassigned to a user who does not exist in that BU.
Correct Answer: B,C 🗳️
LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").
What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?
- A. Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.
- B. Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.
- C. Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.
- D. Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.
Correct Answer: A 🗳️
Which are true about Salesforce Engage
- A. Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector
- B. Salesforce Engage is not supported for Salesforce sandbox accounts
- C. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
- D. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
- E. You can use Salesforce Engage with Gmail by downloading an extension
Correct Answer: A,B,C,D,E 🗳️
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?
- A. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
- B. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
- C. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
- D. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
Correct Answer: D 🗳️
LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
Choose 2 answers
- A. Track the prospect's click path through the website's content.
- B. Associate visitor activity to a prospect on form submission.
- C. Capture complete demographic information about an anonymous visitor.
- D. Trigger page actions to occur when a prospect visits a certain URL.
Correct Answer: A,D 🗳️
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